purchasing power across cities

as a follow up–when comparing the price of public transport, a friend duly noted that it would be more interesting to see the relative purchasing power of people in these cities.

conveniently, UBS has published a 2009 report on Prices and Earnings in 73 cities.

using New York as the benchmark, here are the relative purchasing powers (income / price of basket of goods & services) of some cities of note:

City Net Hourly Pay Annual Income
New York 100 100
Chicago 96.3 88.8
Berlin 89.4 77.6
Montreal 88.9 83.9
London 86.7 76.9
Toronto 85.7 80.4
Tokyo 81.4 82.2
Paris 75.2 61.3
Taipei 57.5 58.9
Moscow 55.6 49.4
Hong Kong 52.3 58.1
Seoul 51.3 57.4
Kuala Lumpur 38.4 39.5
Shanghai 25.3 24.7
Bangkok 24.1 26.0

In its report, UBS notes that when comparing purchasing power, the basket of goods and services would be different in Asian cities versus European or North American ones. For that reason, they came up with a measure based on the Economist’s Big Mac Index: working time required to buy a big mac (this is from page 11–download the full report for more info).

cities BM

It’s funny to use Big Macs as a comparison, since going to McDonald’s in North America (as a cheap place to eat) is not quite the same as in Asia, where it’s more a gimmicky thing (since it would be much cheaper to eat, say, a bowl of noodles). I’m sure McDonald’s considers that when marketing (& pricing?) its menu…