human rights & football?

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BANGKOK (Reuters) – Ousted Thai Prime Minister and new Manchester City proprietor Thaksin Shinawatra is unfit to own an English football club because of “serious human rights abuses” under his leadership, Human Rights Watch said.

I’m kinda confused why HRW is doing this. I suppose it’s a way to capitalize on the publicity of a high-profile person, but it makes the organization look cheap.